Thursday, October 31, 2019
Political communication Essay Example | Topics and Well Written Essays - 1000 words
Political communication - Essay Example Since the flu affects every individual regardless of gender, cultural background or economic status, the campaign is directed to all the people in United Kingdom. Special attention is also given to people coming in the country because they may be bringing the virus just like in the case of the two infected persons confined in a hospital in Scotland who arrived from Mexico (Wake Up Britain, 2009). The campaign aimed to warn people about the dangers of swine flu and at the same time educate them on how to prevent getting infected or infecting others if they suspect they already have the virus. The government used different media such as flyers (Charles, 2009; Department of Health, 2009; NHS & DHSSPS), radio and television broadcast as well as the internet to communicate the information. They hit the right target audience because with the characteristics of the flu, no one is invulnerable. The flyers contained complete information about swine flu and extended more information by giving numbers which people could call in case they need to be educated more about the virus (NHS & DHSSPS, 2009). However, it should be considered that not all who receive leaflets really read them completely. The television advertisement (Department of Health, 2009) can be considered to have effectively relayed the message to the different kinds of people by using models of different races genders and ages. It was short, clear and concise. However, the campaign was quite short and fails to expound on the seriousness of the advice being given. Nevertheless, this could also be understandable because when the campaign was done, everybody seemed to have been well-informed about the swine flu already. Perhaps it could be safe to say that the television is the most accessible medium of information because it is often used for relaxation and people do not need to read what is presented on the screen.
Tuesday, October 29, 2019
Out and Disabled Essay Example for Free
Out and Disabled Essay Compare and Contrast the ways in how ââ¬Å"Out, Outâ⬠and ââ¬Å"Disabledâ⬠present the idea of a forgotten victim The poem ââ¬Å"Out, Outâ⬠by Robert Frost has a strong resemblance with the poem ââ¬Å"Disabledâ⬠by Wilfred Owen as both poems demonstrate the fragility of life and how one personââ¬â¢s death can be easily forgotten. ââ¬Å"Out, Outâ⬠the title speaks of everything, used in Shakespeareââ¬â¢s play ââ¬ËMacbethââ¬â¢ It implies how life is ultimately described like a candle, when the flame goes off there is eternal darkness. In ââ¬Å"Disabledâ⬠it essentially shows the same meaning where the womenââ¬â¢s interest passed to ââ¬Å"strong men that were wholeâ⬠because the once glorious man in ââ¬Å"Disabledâ⬠became nothing at all. The use of personification in ââ¬Å"Out, Outâ⬠where the buzz saw ââ¬Å"snarled and rattledâ⬠evokes a sense of foreboding. The buzz saw is seen as aggressive where cutting the boyââ¬â¢s hand was seen as a target and was meant to happen after all. The saw is seen as aggressive where cutting the boyââ¬â¢s hand was seen as a target and was meant to happen after all. The boy is simply nothing but dinner to the predator as he was its ââ¬Å"supperâ⬠was mentioned right at the same moment when his hand was cut off. This is an effective method of making the boy seem worthless. The buzz saw has its own mind and is always one step ahead to make it seem dominant. Betrayal is a key point of the two poems as both victims had been betrayed by their own people. The boy was seen as only another death so no one cared about what happened since they were not the ââ¬Å"ones deadâ⬠so they just move on with their life without any mourning. In ââ¬Å"Disabledâ⬠the man was also seen as someone who is nothing as he is no longer ââ¬Å"wholeâ⬠. Where he was once a celebrated man, his life had completely changed due to his inexperience and naive view on war. He shares a similar fate as to the boy in ââ¬Å"Out, Outâ⬠His actions were noble but they donââ¬â¢t matter at all since he had gained nothing out of it, he wasnââ¬â¢t able to win his ââ¬Å"Megâ⬠and he only brought back scars from the war. He was left alone like garbage since the women moved away to the other ââ¬Å"strong menâ⬠. No matter what he did for his nation, he was a forgotten victim like the boy in ââ¬Å"Out, Outâ⬠. It explains that the lives of these two people are insignificant and itââ¬â¢s best just to move on. On the other hand, both poems are both structured differently. ââ¬Å"Out, Outâ⬠is a flowing story which has no stanzas. This structure allows the poem to be more fluid and keeps the pace of the story moving. It is seen through a third person perspective whereas ââ¬Å"Disabledâ⬠the structure of the poem has stanzas and shows the perception of the past and the present. Robert Frosting juxtaposes the structure of the poem which aims to give a strong sense of contrast from one another so by using the past and the present, it is a very important role in the poem because one of the interesting part of ââ¬Å"Disabledâ⬠is the main character as we can easily see how rueful he is due to his nostalgic days of when he was young. At stanza 1, it is hard to convince that the ruined man is the same person in stanza 3. He was known as one of the admired people as he was ââ¬Å"sillyâ⬠for his face. As he looked like a ââ¬Ëgod in kiltsââ¬â¢ it is very contrasting to his future where he is in his ââ¬Å"ghastlyâ⬠suit. However, even though they have a contrasting structure they have something similar in terms of events that are not mentioned. Both poems predict something dreadful is about to happen to the characters as the personification used in ââ¬ËOut, Outââ¬â¢ ââ¬Ësnarled and rattledââ¬â¢ hints that that the buzz saw is planning to strike. The structure has an unusual change where it is first introduced to something unpleasant which is the buzz saw but then the tone quickly changes to a tranquil state. Then it quickly shows the mountain ranges ââ¬Ëone behind the otherââ¬â¢ and ââ¬Ëunder the sunset, far into Vermontââ¬â¢ it foreshadows the boyââ¬â¢s death as the beauty could symbolize heaven. The tone quickly changes from concentrated to something serene. One other thing which is fascinating is that the poem has an image of society where society is cruelly creating the feeling of a forgotten victim just like the ââ¬Å"womenâ⬠in ââ¬Å"Disabledâ⬠. The fact that both poems have the characters offering their body part creates an impression that they are worthless. It gives an idea that the body parts are no longer their own body. In ââ¬Å"Disabledâ⬠he ââ¬Å"threw awayâ⬠his knees which is an unsympathetic manner to mention about his own legs ââ¬Å"Out, outâ⬠is very comparable as he has ââ¬Å"givenâ⬠the hand. The fact that it wasnââ¬â¢t mentioned as ââ¬Å"hisâ⬠hand proves that it was no longer his own. In the poems both protagonists are robbed of their youth because they are both thrust into a dangerous adult world. They are chosen to be killed and left alone even though they are young which gives a poignant feeling and the sense of being forgotten. They interestingly have the same characteristics because in ââ¬ËOut, outââ¬â¢ the boy is doing ââ¬Å"a manââ¬â¢s workâ⬠which implies a sense of experience and doing work that is years ahead of his age. Equal with ââ¬Å"Disabledâ⬠where he finds himself in the present in a suit of grey. Similarly both protagonist in the poems portray the sense of being used by people because once they canââ¬â¢t achieve anything, they are no use to their leaders and society so they are left alone, isolated and gone from the world feeling betrayed as the boy was just basically used and the disabled man was rejected may assume that he threw away his life as well as he ââ¬Å"pouredâ⬠the colours down into shell holes. In comparison, the boy in ââ¬Å"Out, Outâ⬠gives a stronger feeling of sorrow or grief for the boy as he is doing something he shouldnââ¬â¢t. In ââ¬Å"Disabledâ⬠the idea of a forgotten victim is not shown as him resulting in death. It is the opposite of the boy as he is longing for his death. A powerful word Wilfred Owen used was that sleep had ââ¬Å"motheredâ⬠which is a personification that shows his love of sleep where he is nurtured and safe, it even implies that the man is depressed. It assumes that the disabled man wants to escape from reality and go to his own reality in his sleep. Overall, the fragility and delicateness of life and youth mainly presents the idea of the forgotten victim. A forgotten victim is usually immobilized and helpless when they have lost everything. ââ¬Å"Out, Outâ⬠and ââ¬Å"Disabledâ⬠poignantly present forgotten victims. Even when doing a noble action like joining the army, a man can still be rejected among people. ââ¬Å"Out, outâ⬠and ââ¬Å"Disabledâ⬠were both written during difficult times and acquaints the reader to the atmosphere of the early 19ââ¬â¢s. ââ¬Å"Disabledâ⬠and ââ¬Å"Out, Outâ⬠was written during the World War 1 where it was difficult and dark times yet in ââ¬Å"Out, Outâ⬠we get a taste of how cold society was back then. Society can be cruel and filled with individualism where everyone is their own man so it plays a key point of making the two victims forgotten.
Saturday, October 26, 2019
Genesis And Rise Of Islamic Fundamentalism Religion Essay
Genesis And Rise Of Islamic Fundamentalism Religion Essay Introduction Religious fundamentalism is not a new term rather it is as old as the religions itself. The world has seen, felt and suffered due religious fundamentalism in some way or the other since time immemorial. The same is true for Islamic fundamentalism. Islam, however, has off late been more associated with fundamentalism than any other religion in the world. Fundamentalism in Islam is also referred as Islamofascism. The term Islamofascism is included in the New Oxford American Dictionary, defining it as a controversial term equating some modern Islamic movements with the European fascist movements of the early twentieth century. The term is used in this manner by writers like Stephen Schwartz and Christopher Hitchens, to describe Islamist extremists, including terrorist groups such as al Qaeda. William Safire makes particular note of Hitchens as a popularizer of the word, though Hitchens declines credit for coining it.Ã [1]Ã Susceptibility of Islam to Fundamentalism Islam is like any other religion; however, it is associated with fundamentalism than any other religion in the world. Fundamentalism in Islam is the result of its origin. It came into being in 500 AD when Christianity and Judaism were in its full blossom. Quran-The Holy Book of Islam is a philosophical yet one of the most exhaustive set of rule imposing strict guidelines for day to day functioning for its followers making Islam more susceptible to fundamentalism. The philosophical roots of Islamic fundamentalism are largely the result of a conscious attempt to revive and restate the theoretical relevance of Islam in the modern world. The word Islam means submission, or the total surrender of oneself to God. Therein lays its strength as well as weakness. Total surrender to God imparts spectacular potency to religious faith wherein no questions are asked regarding its convictions or statute. Equally, it leads to blind following in the interpretations of various diktats as pronounced by the Ulemas or Islamic scholars. The empowerment of Islam, which is believed to be Gods plan for mankind, is sacred and therefore may be (interpreted by some as must be) pursued by any means.Ã [2]Ã Reasons for Fundamentalism in Islam Colonialism and Western Dominance. Ever since Islam came into existence, it continued to flourish and was widely accepted in the Middle East, Africa, Central and East Asia. It reached its Zenith by 16th Century. However, in 17th and 18th Century Western Powers, started colonialism towards East resulting in Western cultural dominance over other religions and regions in all spheres of life. Islam too was greatly affected by the imperialistic rule of West and subtle but certain downfall of Islam commenced. The famous Indian poet Muhammad Iqbal (1877-1938) vividly expressed the commonly held view of the soulless multilayered Western civilization in its varied manifestations of capitalism, communism, secularism, and liberalism, draining Islam of its inherent vitality. This created a feeling of anti-Westernism and nostalgia for the glorious past; which is the major contributory factor for the contemporary fundamentalist movements. Response to Overpowering Pace of Modern Revolutionization. Mr Modernization and technology has been the biggest boon for the society. But with it also came the evils of cultural changes of nuclear family, materialism and degeneration of social values. In Mr Volls opinion Islamic fundamentalism is a direct response to rapid modernization and cultural changes that threaten to dilute Islamic identity by a syncretistic mix with un-Islamic elements. Urbanization, in addition to diminishing social and cultural value has also resulted in high unemployment, steep rise in poverty and sharp inequalities in wealth distribution. These overwhelmingly and rapid economic, social and cultural changes have resulted in an acute sense of dislocation, identity loss, alienation and anomie and are the social-psychological background to the Islamic resurgence. Reaction to Failed Islamic Liberalism. Islam is governed by stringent and strict laws as written in the Holy Koran and its followers are expected to adhere them in in their daily life in totality. It is this facet of Islam which makes it more radical than any other religion in the world. Likewise, Islamic radicalization in part is a reaction to the failure of Islamic liberalism in the late 19th and 20th centuries. While the radicalists fight both with the modernists, who recognize a broad elucidation of Scripture and assume Western ethics, and also the liberals who favor a democratic system of governance on the Western model. Radicalists disapprove these views and look for a come back to the original foundation of Islam, while reapplying them to the modern milieu. Crisis of Frail Authority of Secular Nations and Governments. Another cause is the persistent crisis expressed by the weak legitimacy of the very idea of the nation-state as well as of the existing secular regimes. This crisis is evident in the pervasiveness of autocratic regimes and in the continuing segmentation of society along tribal, ethnic, and religious lines. The political, social, and economic failures of the secular state is seen as an important contributor to the rise of Islamic fundamentalism as a mass-based response demanding radical change. Fundamentalists tend to blame the modern secular nation-state and its Westernized elites for all the ills of society. Defeat of Islamic States Post World War II. Creation of Israel, defeat of Arab nations in 1967 and 1973 in the Arab-Israel Wars, dismemberment of Pakistan in 1971 and the Soviet invasion of Afghanistan in 1979 acted as catalysts in the spreading of Islamic fundamentalism. It gave Muslim world a sense of disappointment, disgrace, helplessness, and loss of self-worth. It developed in animosity and hostility against the local administration that botched to react to the need of their societies. It also resulted in the hatred aginst the superpowers which too failed to support the cause of Islamic states and saw in them an oppressor and aggressor. Modern Socio-Political Regimens. Modernization provided access to global education and new socio political equations. Secularism was one such thought that spurred Islamic fundamentalism; one of the reasons for promoting an Islamic awakening. Rise of the religious fundamentalism across various religious cultures was according to Jurgensmeyer (2001), that the radical religious groups rejected the liberal values of secular institutions. This was particularly considered, by the Islamic religious hierarchy, as the main cause of societys decline and loss of religious inspiration. These radicals also, refused to accept boundaries of secular society which keeps religion a private observance and not the public sphere which they thought were contrary to basic Islamiic tenets. Equally, the conservatives sought to restore religion as central to social life. They also saw foreign domination as a symptom of Muslim weakness, and its elimination as the key to Muslim power. Such domination could be a ttacked directly by jihad against foreigners.Ã [3]Ã Failure of Modern Institutions. Modernization in many countries did not yield requisite outcome. Modernization in these countries failed for host of reasons to include lack of infrastructure and stable government, illiteracy and wide spread unemployment. The failure of modernization in such state gave enough reason to the conservatives to force the established governments and convince the people to revert back to the basics of Islam and shun secularism and liberalization. Also the western liberal strategists failed to contain the religious overtures in the Islamic states, further bolstering the radicalists to adopt and enforce the fundamentalist Islam in its present form. The failure of liberal governments to revitalize the states gave people the option of reverting back to the Islamic values which if nothing else gave them the false sense of superiority and gave hope to bring back the lost glory to the so believed superior religion. This drew marked religious responses resulting in a spate of Islamic fundamentalist movements. Moreover, the failure of democratic and secular state to deliver further strengthened the case of conservatives giving rise to fundamentalist forces.Ã [4]Ã Conclusion At the end of the 20th century Islamic fundamentalists have become active participators in mainstream Muslim society all over the world, led by a new class of modern-educated elites. For many Muslims Islamic revivalism is a social rather than a political movement aimed at implementing a more Islamically oriented society. For most fundamentalists, however, the establishment of an Islamic system does necessitate the creation of an Islamic state, and the mainstream Islamic fundamentalist movements have become major actors within the system while the violent radicals continue to confront the state. The moderates demand participation as equals in the democratic process, while the extremists threaten violence and revolution.
Friday, October 25, 2019
Comparing Syngeââ¬â¢s Riders to the Sea and Beckettââ¬â¢s Endgame :: Comparison Compare Contrast Essays
Syngeââ¬â¢s Riders to the Sea and Beckettââ¬â¢s Endgame 1 1 Introduction Riders to the Sea by John Millington Synge (1904) and Endgame by Samuel Beckett (1958) show many similarities despite the eventful half a century that passed between their years of publication. The similar elements (the setting, the relation of the characters to the outside world, etc., related in detail in the next section) seem to create an atmosphere in both works that is fit for the creation of a new mythology. However, by separating the physically present elements from those which are conjured up only by words in the texts (determining the A/B structure of the works), one of theââ¬âprobablyââ¬âmost important differences can be discovered between the two plays: namely, that while in Riders to the Sea, a new myth is actually being created, this act of creation is missing from Endgameââ¬âpossibly because newly created myths (and values) are deemed impossible by Beckett in the light of the two World Wars of the 20th century. During the course of the essay, it will also be suggested that this creation is, in fact, what characters (more specifically, Maurya, Hamm and Clov) are all waiting for; and that while the world-view of Syngeââ¬â¢s play reflects, to a certain extent, the views of objective idealism, Beckett not only lowers the level of idealism to the subjective level, denying the existence of a rational, global control, but also goes further to deny the existence of any ord ering power in the world at all. 1 2 ââ¬Å"Outside of here itââ¬â¢s deathâ⬠(Beckett 2:2475). Environments Fit for Myths It has been suggested many times (for example, Tokarev 1:12), that mythology was the main instrument for the so-called ââ¬Ëprimitiveââ¬â¢ cultures to understand the surrounding world. If this is so, then the world, in a pre-mythic or mythless state, must present itself as dangerous and inconceivable, as it actually does in both plays. In both works, the setting is a room: ââ¬Å"Bare interiorâ⬠(2:2472) in Endgame, and a ââ¬Å"cottage kitchenâ⬠(83) in Riders to the Sea, outside which room, in both cases, lies the realm of (literal) death. In Endgame, this is expressed directly, as Hamm declares often: ââ¬Å"Outside of here itââ¬â¢s deathâ⬠(2:2475) and ââ¬Å"Beyond is theâ⬠¦ other hellâ⬠(2:2481), when feeling the wall that separates the two spaces.
Wednesday, October 23, 2019
Buying a Car Essay
My generation ( Gen Y) are known as the global generation, culturally diverse; we have mobile careers , we are travellers and basically we donââ¬â¢t like being tied down to long term commitments. So I am not overly excited at the prospects of buying a car. They cost a lot, I could use that money to pay off my HECS debt or go overseas with this money. Besides anything else, itââ¬â¢s dangerous being on the road, according to statistics young people are far more likely to be involved in a road crash than any other age group on the road and besides, public transport allows me to use my ââ¬Ëiââ¬â¢ stuff and keep connected with my friends and family rather than spending hours on the road concentrating trying to avoid crashing. So, do I really want a car? Introduction Buying a new car has legal and fiscal consequences. Without a full understanding of your rights and responsibilities you could leave yourself open to costly legal battles, fines or end up with a poor credit rating that would have consequences for many years to come. Purchasing a new car requires research, consideration and an understanding of your rights and responsibilities under the law before any contracts are signed or any vehicles purchased. The legal and fiscal responsibilities include loan repayments, registration, insurance, running cost and awareness of your consumer rights. I will be discussing responsibilities as a responsible consumer and inform you of your consumer rights in relation to purchasing a vehicle. Body The guidelines for this research are to following, a budget of $35,000 and then select either a new, 2013, KIA hatchback at $15400 or a used, 2009, Mazda 3 at $12000. The two financial institutions that I chose from were the ANZ bank and the Nation Australia Bank, known as NAB. From this I had to purchase a vehicle as well as making sure I had enough money to maintain the car as well, according to my needs. Loans for cars are obtained from financial institutions such as banks and building societies. The loan for the purchase and running costs of the car was financed by the ANZ bank rather than the NAB. Both are reputable institutions, however the cheaper rate in combination with investments I already had with the bank made it the better choice . The repayments were compared with NAB with a rate of 13.76% which was more expensive when compared with ANZââ¬â¢s 12.99%. The loan with ANZ worked out at repayments of $ 186.12 per week which would total at $9678.24 per year. The loan taken out is a personal loan for $35,000 not a specific car loan. A secured car loan would have been cheaper as the institution would have the car as security. However I wanted more than the cost of the car so the extra needed to be a personal. Registration of a car is a legal requirement for the vehicle to be on the road, with dire consequences if this registration is not maintained. The registration allows for common safety standards to be enforced and provides an efficient system to prevent the re-registration of stolen or unroadworthy vehicles . A car must legally be registered to drive on roads and can be registered for 6 or 12 months. The cost for both cars was $173.80 for six months with a yearly cost of $347.60. Cars are registered at the Department of Main Roads customer service section. The following steps are needed to complete registration, a road worthy or safety certificate, a completed registration application form, a compulsory third party certificate if not included in registration, old registration papers, evidence of a vehicles garage address, evidence of an individualââ¬â¢s identification and a means of paying registration fees. There are two main types of insurances for cars. One is compulsory and the other optional. The compulsory insurance is called compulsory third party insurance and is collected as part of your vehicle registration in Queensland. It indemnifies vehicle owners and drivers who are legally liable for personal injury to any other party in a crash, however the coast of the third part vehicle are not covered. Comprehensive insurance, covers you and your property in the case of a crash. You can get third party property car insurance, however this does not cover damage to your own vehicle so I decided not to explore the option any further. Two insurance companies were researched, AAMI and RACQ. AAMI ââ¬Ës new car insurance calculated to $412.60 per year. This was compared with RACQ, which came to$ 617.20 per year. Insurance can be paid online which is cheaper, or at the insurance companiesââ¬â¢ call centre. Used car comprehensive insurance was $441.98 dollars per year. AAMI was chosen as it was the cheapest insurance. It is a reputable company and the terms and conditions of the insurance policy suitable for the carââ¬â¢s requirements. Running costs are a fiscal responsibility that needs to be calculated into a budget when purchasing a vehicle. The following running costs have been calculated on the cars stipulated in the research guidelines. The new car running costs include fuel at $1357.20 for the year. This was calculated using an average kilometre usage of 15,080 kilometres per year. Servicing came to $ 904.80 and tyres came to $174.92 per year. Cleaning costs were included adding up to $1040 per year. The total running costs for a new car is $3477. The used car costs were similar with fuel at $1357.20, servicing at $821.86 and tyres $168.89.The costs of cleaning over a year was calculated to $1040 dollars. The total running costs for the used car for 12 months came to $3387.95, making the difference almost negligible. Consumer rights are the rights that are protected under law for every Australian. Car dealers,insurance companies and finance corporations are legally bound to comply with the terms and conditions of their deals. Consumers and companies are bound under government acts and policies to adhere to the loan, insurance terms & conditions and warranties. The new car has a warranty which ensures that the dealership should guarantee any faults that occur and are listed on the warranty. If they do not, you have the right to go to the Department Of Consumer Affairs, fill in a consumer complaint form and the department will act on your behalf. The dealership is obliged by law under the motor vehicle dealership act to guarantee a warranty. Even if the used car that does not have a warranty, The dealership must comply with what was advertised when selling the car or consumer affairs can support the complaint form. If you buy a car privately, there will be no warranty. You should invest in a Vehicle Inspection to determine the condition of the vehicle before you purchase. You should also check with the Personal Properties Securities Register (PPSR) to ensure that the seller has clear title on the vehicle and that any hire purchase or other loan agreements related to the vehicle have been paid out. If the seller does owe money on the vehicle, it could prevent you becoming the legal owner. You should also check the registration papers to ensure that the owner is the seller. If the vehicle is unlicensed you need to obtain proof that the seller has the right to sell the vehicle. Conclusion The total costs for the new car is $30577.68 with $4422.32 left over. The used car total costs come to $25018.09 with left over money of $9981.91. My budget allows for me to buy both either the used car or the new car with left over money from both. I have decided to buy the new car as it is covered with a warranty and my consumer rights will ensure I am covered if the dealer reneges on the contract. I also like the peace of mind of knowing that the car is new and reliable. I am not taking on a car that has been used with no guarantee on its reliability. So after all that; do I really want to buy a car? I have taken into account the costs and the legal responsibilities of buying a car, including my consumer rights and obligations .So, you know what; I am going to stick with public transport and where I have a lot of rights and no responsibilities, except to pay for my ticket and keep my mouth shut. Thanks for listening everyone and all the best for making smart choices when purchasing a vehicle.
Tuesday, October 22, 2019
The Case For Agile Marketing With Andrea Fryrear From AgileSherpas
The Case For Agile Marketing With Andrea Fryrear From AgileSherpas What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work. Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. Weââ¬â¢re revealing the results of the 2nd Annual State of Agile Marketing Report. Agile Marketing: Transitioning from traditional marketing pieces to short-term, high-quality, flexible work delivered rapidly and focused on the customer Emphasis put on experimentation and validated learning through small, empowered, autonomous marketing teams Marketers moving to agile framework to increase productivity, improve prioritization, and allow time to be innovative and creative Common practices include daily stand-ups and using tools to visualize work One-third of respondents are agile marketers; 50% are traditional marketers; and 15% are ad-hoc marketers 50% of traditional marketers want to implement agile marketing approach in 2019 54% of agile teams use a hybrid approach Agile aids interpersonal issues; creates better colleagues and work/life balance Processes, project management tools, and education assist agile adoption Overcoming agile skepticism; process of change is less painful than status quo Favorite shifts between 2018 and 2019 reports; marketers are getting educated and thinking for themselves Andreaââ¬â¢s Advice on Agile Approach: If you canââ¬â¢t fix it, make it visible Links: AgileSherpas AgileSherpas Training Services 2nd Annual State of Agile Marketing Report Why You Should Shred Your 2019 Marketing Plan and Do This Instead by Garrett Moon Scrum Guide If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andrea Fryrear: ââ¬Å"If you havenââ¬â¢t already drunk the Agile Kool-Aid(Agile marketing is) very focused on the customer, very high quality, but also able to be delivered very rapidly.â⬠ââ¬Å"For marketing teams, we need more flexibility.â⬠ââ¬Å"Change is hard. There has to be something enticing on the other side of the difficult process.â⬠ââ¬Å"Agile practices repair some of the interpersonal problems that marketers can experience. We become better colleagues, and we have better work/life balance.ââ¬
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